When setting up an online business, the first and most important step is to find the best e-commerce solution for your business website. In this article, we will explain why you should consider Magento as your shopping cart platform.
What makes Magento different when compared to other e-commerce platforms?
Magento is one of the most powerful open-source e-commerce platforms that is loaded with advanced retail-specific features. When compared to other e-commerce platforms, Magento delivers out-of-the-box features, better scalability, cool functionalities, enterprise-grade performance, advanced marketing tools, and analytics to keep you on the summit of e-commerce business and meet growing customer demands. If you use Magento to power your e-commerce website, the platform will allow you to process and manage your sales online.
What makes this e-commerce platform so popular?
Today, Magento is a popular e-commerce used and trusted by more than ten million online businesses across the world from small online businesses to large e-commerce enterprises, yielding millions of dollars in annual sales. Additionally, Magento even supports a whole lot of other cool features and functionalities such as multiple automatic payment shipment options (includes a flexible product catalog that allows you to strategically showcase related products for up-selling & cross-selling or provide discount offers), inventory management, and detailed report and analytics that you can use to nurture your online e-commerce business and increase your sales. We will explain these features in detail below.
- More than ten million Magento users worldwide
- More than 1 million stores have been created on this platform, these online stores are a mix of B2B and B2C companies.
- Processed more than $11 billion in 2020 alone
- Magento’s source code has been downloaded 2.5 million times
- More than 2 million Magento developers worldwide
- $155 billion worth of products were sold via Magento based online stores
Does it have any trade-offs?
The only tradeoff associated with Magento is that they upgrade their software very quickly and won’t offer any kind of easy migration which means that you’ll need to hire a Magento developer or a Magento eCommerce development company again for the migration process.
What are its main features?
Let’s take a look under the hood of Magento’s features:
1. Customizable Themes
Unlike other e-commerce platforms, Magento offers e-commerce developers tons of cool themes that are both responsive and customizable. With Magento, you can seamlessly build a responsive online store that works well on your desktop, laptop, tablet, and mobile. Since Magento separates the business rules and presentation layer, your designers can significantly reduce the amount of front end coding while building custom UI for your online store.
2. Personalized Shopping experiences
Magento also allows you to fully customize your online store’s appearance, functionality, and content. With Magento, you can build personalized shopping experiences for multiple customers by displaying products that match their interests. Magento has built-in features that can accurately predict customer preferences by analyzing their gender, purchase history, order, location, lifetime purchases, wish list items, and a whole lot of other parameters.
3. Advanced Analytics
With Magento, you can gain deep customer insights and KPIs by accessing its prebuilt dashboard. From this dashboard, you can access hundreds of predefined reports that are automatically summarized by analyzing data from Google Analytics. You can also build and edit your own reports by analyzing visual data from its dashboard and export these reports into Excel and CSV formats.
4. Instant Checkout
Customers (especially mobile users) nowadays prefer faster checkouts. An online store that has a complex checkout process will have lower conversion and increased bounce rates. However, building an online store using Magento can evade this issue as Magento comes with an Instant checkout option that allows users to complete the payment with one click. Magento speeds up this process by that using previously saved payment and shipping information to speed up the checkout process.
5. SEO Friendly
Most importantly, online stores that are powered by Magento are SEO friendly which means more people will be able to find your online store from the first page of the search engine results page (SERP) and buy more products from your site online. Magento can automatically build SEO friendly links, rewrite URLs, build sitemaps for search engines, and add schema markup to your product pages that enhance your SERP rankings.
6. Highly Secure
When compared to other e-commerce platforms, Magento is the most secure e-commerce platform that is currently available. Since Magento is built using popular frameworks and modern tech stacks, the platform delivers users with a highly secure online shopping experience. Additionally, Magento uses strong password hashing based on SHA-256 and data encryption based on AES-256 standards. Unlike other e-commerce platforms, Magento has a highly secure Admin login process with strong password requirements. Customers can also stay vigilant about security threats and issues via Magento Security Center.
These are some of the few strong reasons why more merchants that range from small to enterprise-level businesses put their trust in this e-commerce platform to run their online business. However, there are a lot more other cool features and functionalities with Magento e-commerce development that we haven’t talked about in this blog post. From the ability to fully customize the appearance and functionality of your online store to delivering personalized shopping experiences for your customers by displaying products that match their interests and even providing 24X7 customer service, Magento really is the perfect e-commerce platform that you can consider for running all your online business needs.
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