{"id":63,"date":"2010-07-26T15:25:57","date_gmt":"2010-07-26T19:25:57","guid":{"rendered":"https:\/\/www.m2sys.com\/blog\/?p=63"},"modified":"2025-01-14T06:49:10","modified_gmt":"2025-01-14T11:49:10","slug":"why-biometrics-is-a-great-solution-for-club-and-membership-management","status":"publish","type":"post","link":"https:\/\/www.m2sys.com\/blog\/biometric-technology\/why-biometrics-is-a-great-solution-for-club-and-membership-management\/","title":{"rendered":"Why Biometrics Is A Great Solution For Club And Membership Management"},"content":{"rendered":"

\"\"<\/a>Membership Management Issues<\/strong><\/p>\n

If you own or operate a club or membership facility then chances are you may face some of the same member management issues and problems that your peers and other competitors in the industry deal with on a daily basis.\u00a0 Inefficiencies in the bar code swipe or RFID check-in<\/strong> technology that cause delays, inability to stop fraud or \u201cprivilege sharing\u201d and no clear cut path to eliminate the waste<\/a><\/strong> and expense that is associated with the manufacturing and maintenance of your plastic membership cards are all common themes that consistently plague member driven facilities, sap profits and impede productivity.\u00a0 Furthermore, the threat of security breaches to sensitive member information has left many member-driven organizations searching for a safe and effective way to manage their databases. \u00a0The truth is, running an efficient and profitable membership-based organization is virtually impossible without the use of advanced technology.<\/p>\n

What Is Biometrics?\u00a0 Why Does It Work Well In Membership Management?<\/strong><\/p>\n

The advent of biometrics has revolutionized the way that membership organizations have addressed these areas of concern and established itself as a mainstream<\/strong>, value added solution to the growing concerns borne by member driven institutions.\u00a0 Biometrics is the use of unique human physiological characteristics (i.e. \u2013 fingerprint recognition, fingervein, palm geometry, iris patterns, etc.) for identification and authentication purposes.\u00a0 Biometric technology offers distinct advantages over more conventional check in methods and promotes a more sound and intuitive approach to membership management that positively impacts return on investment<\/a><\/strong>.\u00a0 Here are a few reasons why biometrics can offer your organization a distinct competitive advantage versus more conventional methods of check-in and member data management:<\/p>\n

#1 \u2013 Biometrics reduces fraud<\/strong><\/h2>\n

Even with the most vigilant member check-in policies and procedures in place, you can not completely eliminate fraudulent entry into your facility through conventional check-in methods like barcode scanning or pin pad entry.\u00a0 Members can still share ID cards and passwords with non-members which can cause unnecessary wear and tear on your equipment, larger than normal crowds at peak times of facility use and unhappy members that end up waiting or not being able to use equipment or amenities at your facility.\u00a0 Biometric fingerprint recognition check-in procedures ensure that members checking in are who they say they are and can even be placed in multiple locations throughout your facility so that only legitimate members can access areas that are exclusive to their privileges.<\/p>\n

#2 \u2013 Biometrics creates efficiencies<\/strong><\/h2>\n

With conventional check-in methods, if a member forgets their card, a staff member must take the time to look up their record manually to verify their identity.\u00a0 This interruption can cause lost time and productivity affecting your bottom line.\u00a0 Biometrics allows you to speed up member check-in by eliminating the need for manual searches from lost or misplaced ID cards because a member will always have their biometric fingerprint identification when they check-in.\u00a0 Plus, you can eliminate the need for ID cards<\/a> <\/strong>completely, saving money in your budget normally allocated to this expense that you can re-invest in your organization or philanthropically in the surrounding community.<\/p>\n