{"id":12272,"date":"2019-09-18T22:07:55","date_gmt":"2019-09-19T02:07:55","guid":{"rendered":"https:\/\/www.m2sys.com\/blog\/?p=12272"},"modified":"2025-04-23T04:50:30","modified_gmt":"2025-04-23T08:50:30","slug":"3-steps-that-help-biometric-identification-technologies-go-up","status":"publish","type":"post","link":"https:\/\/www.m2sys.com\/blog\/guest-blog-posts\/3-steps-that-help-biometric-identification-technologies-go-up\/","title":{"rendered":"3 Steps That Help Biometric Identification Technologies Go Up"},"content":{"rendered":"
Once something we could see in action only in science fiction movies, biometric identification technology is now a proven technology, gradually replacing password-based online security systems. In fact, according to a recent report by Business Wire,<\/u> the global mobile biometrics market should grow by about $28.45 billion between 2019 and 2023.<\/p>\n
The incredible growth of biometric identification solutions is possible due to the need for more effective security solutions. For example, while passwords still remain the world\u2019s most common security tool, they certainly don\u2019t provide the needed level of protection.<\/p>\n
Hackers successfully break millions of passwords every year because many people don\u2019t even bother with coming up with a strong combination. Yes, it\u2019s not surprising to find that more than 23 million people who had their passwords hacked worldwide used \u201c123456.\u201d<\/p>\n
Security shortcomings like these drive the adoption of biometric identification. In fact, a lot of well-known companies, including Apple and Samsung, have been working quite successfully in this area, as we\u2019re seeing biometric technologies improving customer service, online security, and preventing data breaches.<\/p>\n
However, the technology is yet to become mainstream. In this article, we\u2019ll talk about 3 big steps that will be taken in the nearest future to expand the adoption of biometric identification.<\/p>\n
Step 1: Identity Theft Concerns and a Make Push to Improve Identity Protection<\/strong><\/h2>\n
One of the main drivers of biometric identification adoption is the prevention of identity theft. The idea of someone stealing passwords, email addresses, passport numbers, addresses, phone numbers, and other private data isn\u2019t as far-fetched as many people hope. Look at the biggest data breaches of 2018 and you\u2019ll quickly realize that everyone is at risk.<\/p>\n
For example, Marriott Starwood hotels, a part of the world\u2019s most famous hotel chains, have lost personal information of 500 million guests to hackers between 2014 and 2018. The data included phone numbers, passport numbers, emails, and credit card numbers and their expiration dates. All of that happened after a group of cybercriminals hacked the company\u2019s reservation database and copied huge amounts of data.<\/p>\n
<\/p>\n
So how can biometric identification technology help here?<\/p>\n
PIN numbers, credit card numbers, passwords, emails, and other things we use for online security can be misplaced or lost. On the other hand, biometric information can\u2019t. Most identification systems based on this technology use robust detection mechanisms that can distinguish between a real and a fake sample.<\/p>\n
In fact, even if a cybercriminal employs an image of a real user from social media and uses it to access their account, they won\u2019t be able to do that.<\/p>\n
Besides, there\u2019s no need to remember passwords or carry physical authentication attributes such as tokens.<\/p>\n
Step 2: Make Online Payments More Secure and Easier<\/strong><\/h2>\n
Mobile eCommerce is booming (it is predicted to comprise about 53.9 percent of all retail eCommerce in 2021), but as far as the payment security and user-friendless go, there are some problems. For example, 30 percent of U.S.-based online shoppers have chosen to abandon their shopping carts because they had to re-enter credit card information, according to Statista data.<\/p>\nMost common reasons why US online consumers abandon shopping carts. Source: Statista<\/figcaption><\/figure>\n
In addition to UX issues, there\u2019s a legitimate concern about the security of online transactions, especially those made from mobile devices. eCommerce fraud – this includes both payment fraud and identity theft – is a pressing issue.<\/p>\n
With one-third of cybercrime attacks being made against mobile device users and the number of compromised eCommerce transactions, biometric-based protection tools might be the long-awaited solution. In fact, it can resolve both UX and security-related concerns.<\/p>\n
\u201cOne example of a security issue is fraudulent eCommerce payments,\u201d explains Asako Kumagai, an eCommerce analyst at WowGrade. \u201cFor online sellers, they cost the amount of the canceled transaction, the cost of offices that processed it, a negative impact on the reputation, and possibly other expenses.\u201d<\/p>\n
The data from The 2018 Global Fraud and Identity Report suggests that most online businesses experience the same or higher level of losses due to fraud, too.<\/p>\nSource: The 2010 Global Fraud and Identity Report, Experian<\/figcaption><\/figure>\n
To reduce the risk of eCommerce fraud, online sellers will need to increase the security level, and biometrics is already mature enough to provide this level. For example, it can help businesses recognize real customers and fraudsters and eliminate such unreliable security tools as passwords.<\/p>\n
In terms of user-friendliness, biometrics help to advance it by introducing the so-called \u201cinvisible payments.\u201d Accenture defines them as \u201cpayments made without any password, PIN, physical card or device, leveraging on the unique inherent characteristic of each person to make a payment.\u201d<\/p>\n
According to the same source, biometric-based authentication needed for more secure and user-friendly online payments may grow \u201cexponentially\u201d in the coming decade, as more customers become more comfortable with using it.<\/p>\n
For example, PaySafe says that 22 percent of online shoppers already recognize the technology as \u201cthe future of line payments,\u201d with 23 percent more also acknowledging its benefits.<\/p>\nSource: Lost in Transaction 2018 report, PaySafe<\/figcaption><\/figure>\n
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