{"id":10375,"date":"2018-12-05T08:17:18","date_gmt":"2018-12-05T13:17:18","guid":{"rendered":"https:\/\/www.m2sys.com\/blog\/?p=10375"},"modified":"2025-04-23T05:59:28","modified_gmt":"2025-04-23T09:59:28","slug":"the-impact-of-biometric-technology-on-the-marketing-industry","status":"publish","type":"post","link":"https:\/\/www.m2sys.com\/blog\/guest-blog-posts\/the-impact-of-biometric-technology-on-the-marketing-industry\/","title":{"rendered":"The Impact of Biometric Technology on the Marketing Industry"},"content":{"rendered":"<p style=\"text-align: justify;\">Biometric technology is an ever-evolving industry that is starting to be leveraged in the marketing industry. Over the next 2 years, 64% of smartphones will include facial recognition features compared to the 5% of smartphones that had it in 2017. According to FaceFirst, consumers are also starting to realize the value of this technology. More than 54% of Americans plan to use it to protect their personal data. The retail industry is analyzing this data and trying to find opportunities to <a href=\"https:\/\/www.trickyenough.com\/it-support-changing-technology\/\">utilize the technology<\/a> for its stores. SAP Innovation Lab has a smart eyewear product that can feed employees&#8217; customer metrics. This technology is being developed to not only recognize the customers face but to also track them as a &#8220;session&#8221; to help create sales-cycle analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10376 size-full\" src=\"https:\/\/www.m2sys.com\/blog\/wp-content\/uploads\/2018\/12\/The-Impact-of-Biometric-Technology-on-the-Marketing-Industry.jpg\" alt=\"The-Impact-of-Biometric-Technology-on-the-Marketing-Industry\" width=\"800\" height=\"2560\" srcset=\"https:\/\/www.m2sys.com\/blog\/wp-content\/uploads\/2018\/12\/The-Impact-of-Biometric-Technology-on-the-Marketing-Industry.jpg 800w, https:\/\/www.m2sys.com\/blog\/wp-content\/uploads\/2018\/12\/The-Impact-of-Biometric-Technology-on-the-Marketing-Industry-156x500.jpg 156w, https:\/\/www.m2sys.com\/blog\/wp-content\/uploads\/2018\/12\/The-Impact-of-Biometric-Technology-on-the-Marketing-Industry-768x2458.jpg 768w, https:\/\/www.m2sys.com\/blog\/wp-content\/uploads\/2018\/12\/The-Impact-of-Biometric-Technology-on-the-Marketing-Industry-320x1024.jpg 320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This infographic is submitted by\u00a0 <em><strong>Adam Stetzer<\/strong><\/em>, Ph.D., CEO &amp; Founder of\u00a0<a href=\"https:\/\/hubshout.com\/\">HubShout, LLC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biometric technology is an ever-evolving industry that is starting to be leveraged in the marketing industry. Over the next 2<\/p>\n","protected":false},"author":398,"featured_media":16637,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Biometric techonology is an ever evolving industry that is starting to be leveraged in the marketing industry and its impact is being noticed.","_lmt_disableupdate":"no","_lmt_disable":"no","twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[90],"tags":[1050,1049],"class_list":["post-10375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-blog-posts","tag-biometrics-technology","tag-impact-of-biometrics-on-marketing"],"acf":{"_how_to_content":null,"_faq_content":null,"_structured_meta_data":null,"_tl_dr_content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - 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