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  Experienced Leadership; Proven Results

Rest Easy by Selecting a Biometrics Partner That Will be With You for the Long Haul

Invest in a company with a proven track record of successful biometric fingerprint technology deployments, a strong customer base, and a profitable business model.
M2SYS Technology
December 2008
INTRODUCING BIO-TRACKER™ BIOMETRIC IDENTIFICATION SOFTWARE
Web-based Enterprise Identity Management System
 
Bio-Tracker™ is a web-based enterprise biometric tracking, person/member authentication, and secure document storage application.  The system can be used to prevent fraud, improve user convenience, bolster security, and save money in various settings, such as: Age Verification, Customer Authentication, Secure Port Authority, Exam/Certification Fraud Prevention, Probation Attendance, Visitor Management, and Employee Tracking.collaborate

Bio-Tracker™ offers a comprehensive suite of enterprise functionality through a series of intuitive controls and customizable templates.  With these unique features, the application can be tailored to suit the needs of any enterprise and optimized for easy adoption.

See for yourself how Bio-Tracker™ can help to reduce the risks associated with misidentification or identity fraud. Visit www.m2sys.com/biotracker.htm to sign up for a no risk, 30-day evaluation or speak with a sales representative by emailing sales@m2sys.com or calling (770) 393-0986 ext. 2.
 

CHRIST'S CHURCH OF THE VALLEY INTEGRATES M2SYS™ TECHNOLOGY'S BIO-PLUGIN™ APPSERVER




collaborate       Christ's Church of The Valley is one of the largest churches in the Phoenix Valley.  Their aim is to show people the path to Christ, train believers into disciples, and send disciples into the world to discover a life that's anything but ordinary.

Christ's Church of the Valley has a very large constituency.  Previously, they identified members by manually searching their phone numbers.  This was an inefficient and time-consuming process that was also prone to error.  After an extensive search for a product that would provide a faster check-in process and enhanced security they selected M2SYS' Bio-Plugin™ Appserver fingerprint software and the M2-EasyScan™ fingerprint reader.

Click here
to read the case study.
Sales/Marketing Corner
December Topic: Strategic Marketing
 
Business is one of the most powerful forces behind positive change.  The role of biometrics in society is quickly evolving as people and communities turn to it to enhance security and to eliminate fraudulent activities.  With these uncertain economic times, businesses are also implementing biometric technology to reduce costs. 

To capitalize on this period of rapid growth, companies that offer biometric technology should aggressively market its benefits to their customer base.

One of the most productive ways that businesses can market their biometric solutions is through cost-effective, strategic marketing programs. Here are a few suggestions on how to generate more demand for the M2SYS™ fingerprint recognition products:
  • Conduct accurate market research to identify prospective customers and business types
  • Offer initial incentives to capture quick sales and create success stories
  • Analyze current trends, demands, etc. to create compelling marketing messages
  • Utilize specific marketing approaches according to the target market
  • Plan out possible campaigns or promotional activities to be pursued
  • Focus on specialized targets in terms of markets, branding, or profitability
  • Allocate proper resources towards the implementation of your marketing strategy
  • Collect feedback from customers to sensibly adjust your marketing message
  • Maintain quality controls, evaluations, and corrective measures for marketing activities
  • Be creative and flexible in your approach
Remember that M2SYS™ Technology is her to assist you. We provide dedicated support to help with your ongoing marketing initiatives. Simply e-mail marketing@m2sys.com call us at (770) 393-0986 for more information.
In This Issue
Bio-Tracker™ Biometric Identification Software
Christ's Church Integrates M2SYS's Bio-Plugin™ Appserver
Sales/Marketing Support
Happy Holidays from M2SYS!

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From everyone at M2SYS, we wish you a very merry holiday season and best wishes for a prosperous new year. 

As we approach the end of 2008, please let us know if there is anything at all that we can do to help troubleshoot technical issues or generate more sales of the M2SYS solutions.  For more information please contact our Accounts Specialist Curtis Hooser at curtis@m2sys.com or call (770) 393-0986 ext. 30.


Be sure to register and login to the M2SYS support portal to post question, read discussion thread and more.



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